Michigan Air Solutions
Michigan Air Solutions is an industrial compressor distributor and service center who needed a brand positioning and digital marketing strategy to increase awareness, generate more website traffic and leads. They also needed to showcase their broad product and service offerings while differentiating from their competitors.
Search Marketing (SEO)
Muller Design developed a strategy that resulted in:
- A 300% increase in website traffic
- 40-50 leads per month (from 1-2 leads per month)
- Increased website engagement (time on site increased 90%)
- Higher search engine result rankings
- Lower Google Adword cost-per-click
We developed several case studies to showcase Michigan Air’s experience and expertise. By focusing on important issues like cost and energy savings along with financial incentives for new equipment, Michigan Air now has compelling content they can use in their email marketing, social media and website. Their sales team also uses case studies as part of their prospecting strategy.
The redesigned product catalogs are more modern, professional-looking and consistent with the new website.
"Muller Design helped us get on the first page of Google which increased our website traffic dramatically and provided more leads for our sales team."