strategy

Start with a strategy to reach your goals efficiently.

Our integrated marketing strategies bring together the best mix of digital and traditional marketing tactics to help you achieve your goals.

magnet

Increase awareness and attract more visitors to your website. 

Turn your website into a magnet. Create smart content that’s tailored to your prospects’ needs.

convert

Convert more visitors into qualified leads for your sales team.

Traditional sales tactics are becoming less effective. Our inbound marketing strategies can help you capture more leads and convert those leads into customers.

results

Track and monitor results while demonstrating the ROI of your marketing efforts.

Our analytical tools show you the results of your marketing campaigns so you can continue to focus on what’s working.

We’ll help you differentiate from your competitors
and reach your target customers with the right mix of tactics.
Then we track ROI to measure the effectiveness of your marketing efforts.

 

Marketing options continue to grow, but unfortunately time, resources and budgets don’t. Starting with a strategic plan will increase your chances of success, and make sure everyone’s on the same page.

1 Marketing Strategy
2 Brand Identity and Positioning
3 Execute Strategy

In order to compete, you must differentiate. Establish your position in the marketplace with unique and relevant points of differentiation. Before employing tactics, make sure you can answer this question: “Why should a prospect choose your company over your competitors?”

Pipe-Joint

Marketing has become increasingly digital and mobile. Inbound marketing attracts users instead of interupting them.

MOBILE-FRIENDLY WEBSITES

CONTENT MARKETING

EMAIL MARKETING

SEARCH MARKETING (SEO)

BLOGS

SOCIAL MEDIA

ONLINE ADVERTISING

MARKETING AUTOMATION

CRM INTEGRATION

main-funnel-graphic

Print is not dead. A “digital divide” still exists and requires the use of traditional media. But let’s be smart about it—maximizing impact and measuring results.

PRINT COLLATERAL

ADVERTISING

DIRECT MAIL

TRADESHOWS & EVENTS

TRADE JOURNAL ARTICLES

PUBLIC RELATIONS

PACKAGING DESIGN

4 Monitor & Measure

CUSTOMER MANAGEMENT (CRM) | WEB & EMAIL ANALYTICS | LEAD SCORING | SOCIAL & COMPETITOR MONITORING

 

Samples of Our Work

We Help You Market Smarter, Leaner, Faster.

Smarter

Smart design starts with a plan that includes the right mix of digital and traditional marketing tactics to help you increase awareness, drive more traffic and capture more leads. Our proven process and digital marketing platform helps us execute, measure and achieve success. We design simple solutions for complex problems.

Leaner

We assemble an experienced team with the right skills to solve your challenges. We keep our overhead low, staff lean and forgo the fancy offices so your marketing dollars go farther.

Faster

Business is moving faster than ever. With a solid plan in place, we can help identity the “low-hanging fruit” and prioritize your marketing activities. Our experience and proven processes also allow us to create and implement tactics quickly.

As a marketing director of a global company, I need a company that I can trust to get the job done right the first time. Whether we need a website or a product catalog, Muller Design is the only call I need to make.

Jake Kaylor, VP Marketing, Zoppas Industries

Featured Resources

Leadgen Checklist2019

From Our Blog

    10 Ways to Make Your Website More Effective

      Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator.  Here are some recommendations on how to make sure your website is firing on all cylinders.   1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. … Read More

    4 Ways to Drive More Prospects to Your Website with Search Marketing

      Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More

    10 Keys for a More Engaging and Effective Website

    Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life into your site.   Start with a Plan 
Just as you would never build a house without a blueprint, the same goes for a website. Make sure you’ve asked and … Read More