strategy

Start with a strategy to reach your goals efficiently.

Our integrated marketing strategies bring together the best mix of digital and traditional marketing tactics to help you achieve your goals.

magnet

Increase awareness and attract more visitors to your website. 

Turn your website into a magnet. Create smart content that’s tailored to your prospects’ needs.

convert

Convert more visitors into qualified leads for your sales team.

Traditional sales tactics are becoming less effective. Our inbound marketing strategies can help you capture more leads and convert those leads into customers.

results

Track and monitor results while demonstrating the ROI of your marketing efforts.

Our analytical tools show you the results of your marketing campaigns so you can continue to focus on what’s working.

We’ll help you differentiate from your competitors
and reach your target customers with the right mix of tactics.
Then we track ROI to measure the effectiveness of your marketing efforts.

 

Marketing options continue to grow, but unfortunately time, resources and budgets don’t. Starting with a strategic plan will increase your chances of success, and make sure everyone’s on the same page.

1 Marketing Strategy
2 Brand Identity and Positioning
3 Execute Strategy

In order to compete, you must differentiate. Establish your position in the marketplace with unique and relevant points of differentiation. Before employing tactics, make sure you can answer this question: “Why should a prospect choose your company over your competitors?”

Pipe-Joint

Marketing has become increasingly digital and mobile. Inbound marketing attracts users instead of interupting them.

MOBILE-FRIENDLY WEBSITES

CONTENT MARKETING

EMAIL MARKETING

SEARCH MARKETING (SEO)

BLOGS

SOCIAL MEDIA

ONLINE ADVERTISING

MARKETING AUTOMATION

CRM INTEGRATION

main-funnel-graphic

Print is not dead. A “digital divide” still exists and requires the use of traditional media. But let’s be smart about it—maximizing impact and measuring results.

PRINT COLLATERAL

ADVERTISING

DIRECT MAIL

TRADESHOWS & EVENTS

TRADE JOURNAL ARTICLES

PUBLIC RELATIONS

PACKAGING DESIGN

4 Monitor & Measure

CUSTOMER MANAGEMENT (CRM) | WEB & EMAIL ANALYTICS | LEAD SCORING | SOCIAL & COMPETITOR MONITORING

 

Samples of Our Work

We Help You Market Smarter, Leaner, Faster.

Smarter

Smart design starts with a plan that includes the right mix of digital and traditional marketing tactics to help you increase awareness, drive more traffic and capture more leads. Our proven process and digital marketing platform helps us execute, measure and achieve success. We design simple solutions for complex problems.

Leaner

We assemble an experienced team with the right skills to solve your challenges. We keep our overhead low, staff lean and forgo the fancy offices so your marketing dollars go farther.

Faster

Business is moving faster than ever. With a solid plan in place, we can help identity the “low-hanging fruit” and prioritize your marketing activities. Our experience and proven processes also allow us to create and implement tactics quickly.

As a marketing director of a global company, I need a company that I can trust to get the job done right the first time. Whether we need a website or a product catalog, Muller Design is the only call I need to make.

Jake Kaylor, VP Marketing, Zoppas Industries

Featured Resources

Leadgen Checklist2019

From Our Blog

    How to Generate More Awareness and Leads at Your Next Trade Show

    Now that trade shows and in-person events are back in session, it’s important to make sure your investment pays off, and that you’ve maximized your time, budget and resources. Here’s a list of pre-show, during-show and post-show activities that will help make your next event successful in terms of ROI.   PRE-SHOW PLANNING   1. Create a strategy around your specific, … Read More

    How We Helped Clients Grow: SEO Strategy + Website Design [Case Studies]

    SEO Strategy Increases Awareness, Website Visits and Leads for Michigan Air Solutions Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they weren’t generating many visitors and only received 1-2 website leads per month from their website.   We devised the following strategy to help them increase awareness, traffic … Read More

    10 Ways to Make Your Website More Effective

      Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator.  Here are some recommendations on how to make sure your website is firing on all cylinders.   1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. … Read More