Diverse Dimensions
Start with a strategy to reach your goals efficiently.
Our integrated marketing strategies bring together the best mix of digital and traditional marketing tactics to help you achieve your goals.
Helping Companies Generate More Awareness, Website Traffic and Leads.
Increase awareness and attract more visitors to your website.
Turn your website into a magnet. Create smart content that’s tailored to your prospects’ needs.
Convert more visitors into qualified leads for your sales team.
Traditional sales tactics are becoming less effective. Our inbound marketing strategies can help you capture more leads and convert those leads into customers.
Track and monitor results while demonstrating the ROI of your marketing efforts.
Our analytical tools show you the results of your marketing campaigns so you can continue to focus on what’s working.
Differentiate from your competitors.
Reach your target customers with the right mix of tactics.
Then track ROI to measure the effectiveness
of your marketing efforts.
Marketing options continue to grow, but unfortunately time, resources and budgets don’t. Starting with a strategic plan will increase your chances of success, and make sure everyone’s on the same page.
1
Marketing Strategy
2
Brand Identity and Positioning
3
Execute Strategy
In order to compete, you must differentiate. Establish your position in the marketplace with unique and relevant points of differentiation. Before employing tactics, make sure you can answer this question: “Why should a prospect choose your company over your competitors?”
Marketing has become increasingly digital and mobile. Inbound marketing attracts users instead of interupting them.
MOBILE-FRIENDLY WEBSITES
CONTENT MARKETING
EMAIL MARKETING
SEARCH MARKETING (SEO)
BLOGS
SOCIAL MEDIA
ONLINE ADVERTISING
MARKETING AUTOMATION
CRM INTEGRATION
Print is not dead. A “digital divide” still exists and requires the use of traditional media. But let’s be smart about it—maximizing impact and measuring results.
PRINT COLLATERAL
ADVERTISING
DIRECT MAIL
TRADESHOWS & EVENTS
TRADE JOURNAL ARTICLES
PUBLIC RELATIONS
PACKAGING DESIGN
4
Monitor & Measure
CUSTOMER MANAGEMENT (CRM) | WEB & EMAIL ANALYTICS | LEAD SCORING | SOCIAL & COMPETITOR MONITORING
We Help You Market Smarter, Leaner, Faster.
Leaner
We assemble an experienced team with the right skills to solve your challenges. We keep our overhead low, staff lean and forgo the fancy offices so your marketing dollars go farther.
Faster
Business is moving faster than ever—so you should too. With a solid plan in place, we can help identiy the “low-hanging fruit” and prioritize your marketing activities. Our expereince and proven processes also allow us to create and implement tactics quickly.
As a marketing director of a global company, I need a company that I can trust to get the job done right the first time. Whether we need a website or a product catalog, Muller Design is the only call I need to make.
Jake Kaylor, VP Marketing, Zoppas Industries
Featured Resources
From Our Blog
Is Your Website Helping or Hurting Your Lead Generation Efforts?
A lot of companies I work with are trying to figure out how to generate more leads from their website.There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team.
How to Increase Awareness and Leads: Start with Personas and Positioning
When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list.The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started.The first item on the checklist is “Create Personas.”
Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads
Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website. The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitiors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More