strategy

Start with a strategy to reach your goals efficiently.

Our integrated marketing strategies bring together the best mix of digital and traditional marketing tactics to help you achieve your goals.

magnet

Increase awareness and attract more visitors to your website. 

Turn your website into a magnet. Create smart content that’s tailored to your prospects’ needs.

convert

Convert more visitors into qualified leads for your sales team.

Traditional sales tactics are becoming less effective. Our inbound marketing strategies can help you capture more leads and convert those leads into customers.

results

Track and monitor results while demonstrating the ROI of your marketing efforts.

Our analytical tools show you the results of your marketing campaigns so you can continue to focus on what’s working.

Differentiate from your competitors. 
Reach your target customers with the right mix of tactics. 
Then track ROI to measure the effectiveness 
of your marketing efforts.

 

Marketing options continue to grow, but unfortunately time, resources and budgets don’t. Starting with a strategic plan will increase your chances of success, and make sure everyone’s on the same page.

1 Marketing Strategy
2 Brand Identity and Positioning
3 Execute Strategy

In order to compete, you must differentiate. Establish your position in the marketplace with unique and relevant points of differentiation. Before employing tactics, make sure you can answer this question: “Why should a prospect choose your company over your competitors?”

Pipe-Joint

Marketing has become increasingly digital and mobile. Inbound marketing attracts users instead of interupting them.

MOBILE-FRIENDLY WEBSITES

CONTENT MARKETING

EMAIL MARKETING

SEARCH MARKETING (SEO)

BLOGS

SOCIAL MEDIA

ONLINE ADVERTISING

MARKETING AUTOMATION

CRM INTEGRATION

main-funnel-graphic

Print is not dead. A “digital divide” still exists and requires the use of traditional media. But let’s be smart about it—maximizing impact and measuring results.

PRINT COLLATERAL

ADVERTISING

DIRECT MAIL

TRADESHOWS & EVENTS

TRADE JOURNAL ARTICLES

PUBLIC RELATIONS

PACKAGING DESIGN

4 Monitor & Measure

CUSTOMER MANAGEMENT (CRM) | WEB & EMAIL ANALYTICS | LEAD SCORING | SOCIAL & COMPETITOR MONITORING

 

Samples of Our Work

We Help You Market Smarter, Leaner, Faster.

Smarter

Smart design starts with a plan that includes the right mix of digital and traditional marketing tactics to help you increase awareness, drive more traffic and capture more leads. Our proven process and digital marketing platform helps us execute, measure and achieve success. We design simple solutions for complex problems.

Leaner

We assemble an experienced team with the right skills to solve your challenges. We keep our overhead low, staff lean and forgo the fancy offices so your marketing dollars go farther.

Faster

Business is moving faster than ever. With a solid plan in place, we can help identity the “low-hanging fruit” and prioritize your marketing activities. Our experience and proven processes also allow us to create and implement tactics quickly.

As a marketing director of a global company, I need a company that I can trust to get the job done right the first time. Whether we need a website or a product catalog, Muller Design is the only call I need to make.

Jake Kaylor, VP Marketing, Zoppas Industries

Featured Resources

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From Our Blog

    Is Your Website Helping or Hurting Your Lead Generation Efforts?

    A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More

    How to Increase Awareness and Leads: Start with Personas and Positioning

    When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More

    Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

    Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.     The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More