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How to Get the Most Out of Your Next Website Redesign

Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be: professionally designed in order to make a good first impression engaging and easy to use differentiating your brand from your competition telling your company story through your customers’ experiences generating … Read More

Increase Awareness, Leads and Sales with Search Marketing

I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More

How to Generate More Awareness and Leads Using LinkedIn

One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn.  In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list herunterladen. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics gratis office outlook 2010 downloaden. The checklist makes it easy to get started. The first item … Read More

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website leovince abe herunterladen. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.     The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep … Read More

Is Your Website Working For You?

When I sit down with an executive or business owner to review their company’s web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company’s website can be an incredibly powerful marketing tool. But in order to be effective it must be: … Read More

New Website Launch—Unity Christian High School

We had the privilege of working with the outstanding students and staff at one of the finest high schools in the area segelflugsimulator kostenlosen. Three of the biggest issues we addressed with the old site was that it was dated, not mobile-friendly, and didn’t reflect their vibrant facilities and community android neue version herunterladen. The new site is built on … Read More

SEO Best Practices for Manufacturing Marketing

One of the most essential and highly rewarding parts of Digital Marketing is the use of SEO. Search engine optimization (SEO) is critical for driving traffic to your site. But the game has changed dramatically due to Google’s recent search ranking algorithm updates. We recently discovered that Google is now ignoring some traditional SEO tactics such as “keyword loading” (adding … Read More

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