Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be: professionally designed in order to make a good first impression engaging and easy to use differentiating your brand from your competition telling your company story through your customers’ experiences generating … Read More
I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More
Two of the most frequent questions I hear from companies are “How do we increase awareness for our new product (or our company)?” and “How do we generate more leads for our sales team?” So I decided to write a series of articles that address both issues. You can view previous articles here on our blog. One of the most … Read More
A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More
When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More
Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website. The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More
When I sit down with an executive or business owner to review their company’s web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company’s website can be an incredibly powerful marketing tool. But in order to be effective it must be: … Read More
We had the privilege of working with the outstanding students and staff at one of the finest high schools in the area. Three of the biggest issues we addressed with the old site was that it was dated, not mobile-friendly, and didn’t reflect their vibrant facilities and community. The new site is built on WordPress—making it easier to update and … Read More
One of the most essential and highly rewarding parts of Digital Marketing is the use of SEO. Search engine optimization (SEO) is critical for driving traffic to your site. But the game has changed dramatically due to Google’s recent search ranking algorithm updates. We recently discovered that Google is now ignoring some traditional SEO tactics such as “keyword loading” (adding … Read More
Prospects have become more immune to traditional sales and marketing tactics—including the role of the sales rep. With so much information readily available online, buyers can go through most of the purchasing process on their own. Inbound Marketing Strategy to the Rescue Inbound marketing refers to marketing activities that draw prospects in (to your website), rather than having to go out … Read More
