Now that trade shows and in-person events are back in session, it’s important to make sure your investment pays off, and that you’ve maximized your time, budget and resources. Here’s a list of pre-show, during-show and post-show activities that will help make your next event successful in terms of ROI. PRE-SHOW PLANNING 1. Create a strategy around your specific, … Read More
SEO Strategy Increases Awareness, Website Visits and Leads for Michigan Air Solutions Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they weren’t generating many visitors and only received 1-2 website leads per month from their website. We devised the following strategy to help them increase awareness, traffic … Read More
Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator. Here are some recommendations on how to make sure your website is firing on all cylinders. 1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. … Read More
Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More
Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life into your site. Start with a Plan Just as you would never build a house without a blueprint, the same goes for a website. Make sure you’ve asked and … Read More
A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from the hip. Marketing strategies are not easy to create. They can take a lot of time and there are conflicting views on what should be included (just Google “Marketing Plan Example”). … Read More
Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be: professionally designed in order to make a good first impression engaging and easy to use differentiating your brand from your competition telling your company story through your customers’ experiences generating … Read More
I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More
One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn. In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More
A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More
