Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More
Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life into your site. Start with a Plan Just as you would never build a house without a blueprint, the same goes for a website. Make sure you’ve asked and … Read More
A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from the hip. Marketing strategies are not easy to create. They can take a lot of time and there are conflicting views on what should be included (just Google “Marketing Plan Example”). … Read More
Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be: professionally designed in order to make a good first impression engaging and easy to use differentiating your brand from your competition telling your company story through your customers’ experiences generating … Read More
I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More
One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn. In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More
A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More
When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More
Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website. The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More
When I sit down with an executive or business owner to review their company’s web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company’s website can be an incredibly powerful marketing tool. But in order to be effective it must be: … Read More
