Skidmore has been manufacturing industrial pumps for over 50 years. We updated the design of their marketing communications to ensure differentiation from their competitors. We also implemented a search marketing strategy to increase traffic and leads.
- Website Design
- Brand Identity & Positioning
- Search Marketing (SEO)
- Print Communications
Skidmore’s old site (shown above) was not mobile-friendly and didn’t include any brand positioning (no differentiation from their competitors).
We freshened-up the design, strengthened their brand positioning and optimized the site for the search engines (SEO).
Search Marketing (SEO)
Muller Design developed a comprehensive organic search marketing plan and achieved the goal of increasing traffic and leads by 300% and 600% respectively within 12 months. Skidmore’s organic search results were strong enough that no Adword (pay-per-click) campaign was needed.
- Persona Development
- Keyword Research
- On-page optimization
- Analytics and Reporting
The redesigned product catalogs are more modern, professional-looking and consistent with the new website.
"Muller Design helped us get on the first page of Google which increased our website traffic dramatically and provided more leads for our sales team."
– David Van Houten, Vice President, Sales and Marketing