Skidmore Pump
Skidmore has been manufacturing industrial pumps for over 50 years. We updated the design of their marketing communications to ensure differentiation from their competitors. We also implemented a search marketing strategy to increase traffic and leads.
![skidmore-3-device skidmore-3-device](https://mullerdesign.net/wp-content/uploads/2018/12/skidmore-3-device-773x662.jpg)
![skidmore_old skidmore_old](https://mullerdesign.net/wp-content/uploads/2018/12/skidmore_old-1-320x230.jpg)
Skidmore’s old site (shown above) was not mobile-friendly and didn’t include any brand positioning (no differentiation from their competitors).
We freshened-up the design, strengthened their brand positioning and optimized the site for the search engines (SEO).
![skidmore-google skidmore-google](https://mullerdesign.net/wp-content/uploads/2018/12/skidmore-google.jpg)
Search Marketing (SEO)
Muller Design developed a comprehensive organic search marketing plan and achieved the goal of increasing traffic and leads by 300% and 600% respectively within 12 months. Skidmore’s organic search results were strong enough that no Adword (pay-per-click) campaign was needed.
- Persona Development
- Keyword Research
- On-page optimization
- Analytics and Reporting
![skimore-ipad skimore-ipad](https://mullerdesign.net/wp-content/uploads/2018/12/skimore-ipad-652x498.png)
![skidmore_booth skidmore_booth](https://mullerdesign.net/wp-content/uploads/2018/12/skidmore_booth.jpg)
![skidmore_catalog skidmore_catalog](https://mullerdesign.net/wp-content/uploads/2018/12/skidmore_catalog.png)
Print Collateral
The redesigned product catalogs are more modern, professional-looking and consistent with the new website.
![old_skidmore_catalog old_skidmore_catalog](https://mullerdesign.net/wp-content/uploads/2018/12/old_skidmore_catalog.png)
"Muller Design helped us get on the first page of Google which increased our website traffic dramatically and provided more leads for our sales team."
– David Van Houten, Vice President, Sales and Marketing