Our Work: Websites
Rua Associates (M&A)
We not only freshened up the design, but we also moved Rua’s messaging away from company-centric (i.e. this is what we do, this is who we are, etc.) to client need-centric.
We also strengthened Rua’s positioning by focusing on their incredible mergers and acquisitions success rate. Another differentiator is their process, so we highlighted that as well. Testimonials are important, so we videoed several clients as they talked about their experience working with Rua.
The site also includes a listing of business for sale along with an online assessment for business owners interested in selling.
The site scheduled to launch February 1, 2019.