Digital Marketing

Increase Awareness, Leads and Sales with Search Marketing

I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More

How to Generate More Awareness and Leads Using LinkedIn

Two of the most frequent questions I hear from companies are “How do we increase awareness for our new product (or our company)?” and “How do we generate more leads for our sales team?” So I decided to write a series of articles that address both issues. You can view previous articles here on our blog.  One of the most … Read More

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. I have been through a ton of change over the past few months, as I upgraded the SEO process I provide to my clients and even stopped using the Googles Fetch and Render Tool, and shifted to a new one … Read More

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.     The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More