Digital Marketing

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.     The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More