Digital Marketing

Here’s a Simple Marketing Strategy Framework to Help You Achieve Your 2020 Sales Goals

A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from the hip. Marketing strategies are not easy to create. They can take a lot of time and there are conflicting views on what should be included (just Google “Marketing Plan Example”). … Read More

Increase Awareness, Leads and Sales with Search Marketing

I still remember the moment back in 1997 when one of our web developers called out “Hey guys, there’s a new search engine. It’s called Google.” I opened a browser and typed in google.com. All I saw was a logo and a search box. Unimpressed, I went back to what I was working on. Now, all these years later, Google … Read More

How to Generate More Awareness and Leads Using LinkedIn

One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn.  In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More

Is Your Website Helping or Hurting Your Lead Generation Efforts?

A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More

Case Study: How We Helped a Client 3X Their Website Traffic and 20X Their Leads

Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they were receiving only 1-2 website leads per month from their website.     The Challenge: Out-dated, non-mobile website No brand positioning, no differentiation from competitors Only 1-2 leads per month Lacking compelling content to keep users on the … Read More