Marketing Strategy

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More