Marketing Strategy

Here’s a Simple Marketing Strategy Framework to Help You Achieve Your 2020 Sales Goals

A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from the hip. Marketing strategies are not easy to create. They can take a lot of time and there are conflicting views on what should be included (just Google “Marketing Plan Example”). … Read More

How to Generate More Awareness and Leads Using LinkedIn

One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn.  In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More