Marketing Strategy

How to Generate More Awareness and Leads Using LinkedIn

Two of the most frequent questions I hear from companies are “How do we increase awareness for our new product (or our company)?” and “How do we generate more leads for our sales team?” So I decided to write a series of articles that address both issues. You can view previous articles here on our blog.  One of the most … Read More

How to Increase Awareness and Leads: Start with Personas and Positioning

When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More