Are you looking to improve your marketing effectiveness? if you’re experiencing stagnant growth, especially in terms of new leads, take a look at this list of tactics that we’ve compiled. Incorporating one or more of these tactics should improve your marketing effectiveness. If you have questions or want to learn more about how these tactics work, feel free to contact … Read More
Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More
A marketing plan can make or break a company’s efforts to grow. But I’ve found that many organizations don’t actually have a written, updated plan, so they’re more-or-less shooting from the hip. Marketing strategies are not easy to create. They can take a lot of time and there are conflicting views on what should be included (just Google “Marketing Plan Example”). … Read More
One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn. In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More
When I meet with companies about their biggest marketing challenges—increasing awareness and generating more opportunities are usually high on their list. The lead generation process can be a bit overwhelming, which is why we created a Lead Generation Checklist that outlines the process and required tactics. The checklist makes it easy to get started. The first item on the checklist is “Create Personas.” … Read More
