Your website is your most important digital marketing asset. So it’s important to keep it fresh, engaging and differentiated from your competitors. Here are some ideas to inject some life into your site. Start with a Plan Just as you would never build a house without a blueprint, the same goes for a website. Make sure you’ve asked and … Read More
A lot of companies I work with are trying to figure out how to generate more leads from their website. There’s a myriad of ways to generate more leads—the problem is that companies may waste a lot of money generating more traffic without generating enough good leads for their sales team. So they often conclude that these tactics simply don’t … Read More
When I sit down with an executive or business owner to review their company’s web site, there are usually several issues that need to be addressed. Some are obvious (i.e. poor design), while others are not (i.e. poor lead generation). It almost goes without saying, that a company’s website can be an incredibly powerful marketing tool. But in order to be effective it must be: … Read More
We had the privilege of working with the outstanding students and staff at one of the finest high schools in the area. Three of the biggest issues we addressed with the old site was that it was dated, not mobile-friendly, and didn’t reflect their vibrant facilities and community. The new site is built on WordPress—making it easier to update and … Read More
