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Here’s a Website Design Framework that Will Increase User Engagement and Leads

A company's website is one of its most important marketing assets, so it's important to spend the time planning, designing, developing the site so it generates user engagement and leads. Key components of an effective webpage that engages visitors and converts them into leads can be summarized by the acronym: BASIC. Benefits—Instead of leading with features of your product or … Read More

Digital Marketing Work Samples (2021)

Brand Identity and Positioning: AMI Bearings LinkedIn Ad As a mid-level player in the hyper-competitive and price-driven bearing market, AMI had to differentiate from larger conglomerates who could beat them on price. We discovered that because of AMI's smaller size, they were more nimble and adaptable. They had the ability to offer customization without impacting price or delivery. The larger … Read More

4 Ways to Drive More Prospects to Your Website with Search Marketing

  Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More