Search Marketing

Digital Marketing Work Samples (2021)

Brand Identity and Positioning: AMI Bearings LinkedIn Ad As a mid-level player in the hyper-competitive and price-driven bearing market, AMI had to differentiate from larger conglomerates who could beat them on price. We discovered that because of AMI's smaller size, they were more nimble and adaptable. They had the ability to offer customization without impacting price or delivery. The larger … Read More

4 Ways to Drive More Prospects to Your Website with Search Marketing

  Search Marketing, also known as SEO or SEM, is an excellent way to increase awareness and prospects. It’s also a very broad topic, so I’ve boiled things down to four main categories: Organic Search, Google AdWords, Re-marketing and Local Business Listing. They key is to identify which options will help you achieve your objectives while also providing you with … Read More