In a recent survey of over 2000 small to mid-sized companies, respondents ranked “generating more leads” as their top marketing priority. In order to increase website leads, you first need to ensure that your website is engaging users by delivering value. When done properly, engagement drives business success. Here are some steps you can take to ensure your site is … Read More
Now that trade shows and in-person events are back in session, it’s important to make sure your investment pays off, and that you’ve maximized your time, budget and resources. Here’s a list of pre-show, during-show and post-show activities that will help make your next event successful in terms of ROI. PRE-SHOW PLANNING 1. Create a strategy around your specific, … Read More
SEO Strategy Increases Awareness, Website Visits and Leads for Michigan Air Solutions Michigan Air Solutions, an industrial compressor and air systems distributor, initially contacted us to redesign their website. After reviewing their analytics we discovered that they weren’t generating many visitors and only received 1-2 website leads per month from their website. We devised the following strategy to help them increase awareness, traffic … Read More
Your website is your most important digital marketing asset, so it needs to be engaging, differentiated from your competitors and a lead generator. Here are some recommendations on how to make sure your website is firing on all cylinders. 1. Review Your Target Personas As with all marketing activities, one should consider who the target audience (persona) is. … Read More
Your website is your most important marketing asset. Most of your marketing dollars will probably be focused on driving potential customers to your website, so your site needs to be: professionally designed in order to make a good first impression engaging and easy to use differentiating your brand from your competition telling your company story through your customers’ experiences generating … Read More
One of the most effective tactics for generating more awareness and leads is LinkedIn. With over 500 million users, there’s tremendous potential to connect with new customers. Unfortunately many companies and individuals aren’t tapping the true power and potential of LinkedIn. In the spirit of keeping things simple, here are five steps to start using LinkedIn more effectively: Identify your … Read More
Well, it’s that time again—Time to start thinking about the family Christmas card. As a graphic designer, I look forward to this project because it’s an opportunity to be creative, spread some cheer and touch base with our family and friends. Here are some of my favorite designs over the years, that will hopefully spark some ideas of your own. Idea #1: … Read More
